NBA Game Livestreamed via Facebook Live, But Only in India

An NBA game was livestreamed via Facebook Live for the first time ever Sunday night, but only for users in India.

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A National Basketball Association game was livestreamed via Facebook Live for the first time ever Sunday night, but only for users in India.

As part of the Sacramento Kings’ fourth-annual Bollywood Night celebration of traditional Indian culture, cinema and music, the team’s 117-106 loss to the Golden State Warriors was available for livestreaming by Facebook users in India via both clubs’ Facebook pages, as well as the league’s page.

The livestream also included the Bollywood-style pregame introductions and performances by the Sacramento Kings Dancers and special guests.

Kings owner and chairman Vivek Ranadivé, who became the NBA’s first Indian owner in 2013, said in a release:

Technology allows us to enhance the fan experience in the arena and around the world like never before.

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