Native Advertising Wasn't Really So Viral in 2013
New Sharethrough report shows how few sponsored stories popped
Are we so sure that all this sponsored content is worth the trouble?
Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off on the social Web—which is the promise of the entire native ads movement.
For example, the top sponsored story on the list was from Harper Collins. It naturally ran on BuzzFeed: 17 Problems Only Book Lovers Will Understand.
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