National Geographic is accompanying its April 2020 Earth Day issue with its first-ever augmented reality-enabled cover, which unlocks an AR experience on Instagram.
The publisher teamed up with Facebook’s Spark AR platform on the initiative, which Nat Geo pointed out uses the front-facing camera, while most AR experiences use the selfie camera.
“We have been excited about AR and immersive storytelling for a long time, but it’s been largely inaccessible to a lot of people,” Nat Geo director of Instagram Josh Raab said.
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