National Geographic Debuts Instagram AR Experience for April Earth Day Issue

People can see the projected climate conditions for 12 global cities in 2070


National Geographic is accompanying its April 2020 Earth Day issue with its first-ever augmented reality-enabled cover, which unlocks an AR experience on Instagram.

The publisher teamed up with Facebook’s Spark AR platform on the initiative, which Nat Geo pointed out uses the front-facing camera, while most AR experiences use the selfie camera.

“We have been excited about AR and immersive storytelling for a long time, but it’s been largely inaccessible to a lot of people,” Nat Geo director of Instagram Josh Raab said.

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