Nascar Used Instagram’s Shopping Sticker to Drive Its New Line of Funko Pop Figurines

The auto-racing organization created organic content to entice fans

Nascar has been hitting the gas on Instagram’s shopping sticker, and its social crew likes the results so far.

Amanda Lordy, managing director of social content for the auto-racing organization, said Instagram posts with shopping stickers this year are outperforming posts with similar content and no shopping stickers from last year by an average of 65% in terms of engagement.

Nascar backed the release of its line of Funko Pop figurines in May by crafting an Instagram Story and using the Facebook-owned photo- and video-sharing network’s quiz sticker to draw in fans.

Lordy said Nascar was excited about the opportunity to team up with Funko Pop on licensed products, and its figurines include current drivers Kyle Busch, Chase Elliott and Kevin Harvick as well as legends Dale Earnhardt, Dale Earnhardt Jr.,



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