Publishing

Nascar Used Instagram’s Shopping Sticker to Drive Its New Line of Funko Pop Figurines

The auto-racing organization created organic content to entice fans

An Instagram post with a woman holding quiz questions in the first frame and a Jeff Gordon Funko Pop figurine in the second frame.
Nascar released its Funko Pop figurines in May.Nascar
By David Cohen

July 10, 2019

Nascar has been hitting the gas on Instagram’s shopping sticker, and its social crew likes the results so far.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

Recommended videos
Related Articles

Performance Marketing

Kids Groups Are Urging the FTC to Investigate Facebook Over In-Game Purchases

By David Cohen

snapchat's lens studio feature pointed at coca-cola and mcdonald's logos

Publishing

McDonald’s, Coca-Cola Are the First Brand Partners for Snapchat Scan

By David Cohen

google discovery ads

Publishing

Google Discovery Ads Are Now Available Globally

By David Cohen

Performance Marketing

After Facebook’s Algorithm Change Devastated Organic Reach, How Are Publishers Coping?

By David Cohen

Microlearning
View All


Mastering the Art and Science of Subscriber Care


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework


How to Use Video at Every Stage of the Customer Journey

You Might Like


Stop Procrastinating and Start Planning Your Post-Cookie Marketing Strategy

By Mike Danley, Data Platforms Innovator, Acxiom


What the Pandemic Continues to Teach Us About Customer Wants and Needs

By Paige Musto, VP of Corporate Marketing, UserTesting


Dealing With Data Deprecation the Right Way

By PwC x Adobe


How Twitter Tackles Brand Safety

By Meg Haley, Global Head of Revenue Product Specialists, Twitter