Nascar has been hitting the gas on Instagram’s shopping sticker, and its social crew likes the results so far.
Amanda Lordy, managing director of social content for the auto-racing organization, said Instagram posts with shopping stickers this year are outperforming posts with similar content and no shopping stickers from last year by an average of 65% in terms of engagement.
Nascar backed the release of its line of Funko Pop figurines in May by crafting an Instagram Story and using the Facebook-owned photo- and video-sharing network’s quiz sticker to draw in fans.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in