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In the social media galaxy, gravity doesn’t exist. At least for social media managers at the whims of algorithm changes, what’s up one day is down the next. And forget about entropy, where a social post loses its legs moments after running.
But what if we told you that there was an organization with more than 500 branded social media channels, populating those channels solely with organic content and seeing strong engagement? Impossible, you’d say. But when you have the capability to feature images that are literally out of this world, you find that the likes and the retweets are like the rockets of a space shuttle, waiting to virally blast off across the web.