Facebook Ad Spending Continued to Surge in Q4 2015 (Report)

Advertisers using the platform of Nanigans, a Facebook Marketing Partner, boosted their spending on Facebook ads during the fourth quarter of 2015.

Advertisers using the platform of Nanigans, a Facebook Marketing Partner, boosted their spending on Facebook ads during the fourth quarter of 2015.

Nanigans found that its clients’ ad spending during the fourth quarter of 2015 was up 11 percent compared with the third quarter, which saw a 16 percent quarter-over-quarter lift.

Video ads, dynamic product ads and carousel ads were also spotlighted by Nanigans for their strong performance during the period.

NanigansQ42015VideoAdSpend

Nanigans’ findings included:

  • The number of advertisers using the Nanigans platform to manage dynamic product ad campaigns soared 210 percent during the quarter.
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