Content from more than 50 popular celebrities, along with newsfeeds from Viacom entertainment properties, comprise a new chatter stream that went live yesterday for myYearbook‘s 20 million members. Distributing their tweets over multiple services to increase their following can serve the celebrities’ fans and bank accounts. As Social Times reported in February, brands may be doling out as much as $10,000 to place their ads on a celebrity’s Twitter stream. The more followers, the more the brands are likely to pay.
Celebrity Chatter subscribes members to the stream, providing options to follow, friend and interact with those celebrities and feeds of their choosing.