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As you know, Facebook is slowly killing organic reach for brands, so you’ll either need to pay to advertise there in the near future or get really, really good at sorting out its ever-changing EdgeRank algorithm.
Some pages are attempting to beat EdgeRank by generating likes and other Facebook actions any way they can. Have you fallen victim to their ploys? Here’s one to watch out for.
It isn’t always a bad thing to attempt to “game” Facebook. Throwing up a cat meme or a (not too offensive) card from Someecards from time to time can’t hurt, assuming that it’s somewhat relevant to your brand.