Mucinex: Being Boring Is an Act of Heroism During the Covid-19 Crisis

Illustrator Noma Bar is adding his touch to an Instagram campaign

Mucinex teamed up with creative agency McCann New York, McCann Health New York and award-winning illustrator Noma Bar on a content series on Instagram that emphasizes the importance of social distancing.

Bar is creating a series of social superhero illustrations and Instagram stickers to reinforce the idea that while staying home may be boring, doing so makes people superheroes alongside first responders, healthcare workers and other essential employees who are risking their lives during the coronavirus pandemic.

Mucinex

Mucinex

Mucinex

Mucinex

Mucinex

Mucinex

Bar will continue to create and share new illustrations and stickers via Instagram throughout the month, and Mucinex said top influencers will help spread his work via Instagram Stories.

Mucinex vice president of marketing Claudine Patel said, “The science shows that staying in isn’t exciting, but it does save lives.

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