Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights.
At a panel organized by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared toward millennials. MTV is one of a handful of publishers on Snapchat that produces for Discover—the part of the app where roughly 20 media brands publish daily content—and manages its own account.
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