Performance Marketing

MTV Uses Twitter to Gauge How Well It's Doing on Snapchat

Screenshots give glimpses of social sentiment

By Lauren Johnson

June 9, 2016

Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Dealing With Data Depreciation the Right Way

By PwC x Adobe


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


When Marketing Goes Haywire

By Smartsheet