MTV Uses Twitter to Gauge How Well It's Doing on Snapchat

Screenshots give glimpses of social sentiment


Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights.

At a panel organized by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared toward millennials. MTV is one of a handful of publishers on Snapchat that produces for Discover—the part of the app where roughly 20 media brands publish daily content—and manages its own account.

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