Performance Marketing

MTV Uses Twitter to Gauge How Well It's Doing on Snapchat

Screenshots give glimpses of social sentiment

By Lauren Johnson

June 9, 2016

Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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