Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Ariana Grande is amplifying her album release with a Twitter campaign starting today. The singer and MTV, along with their sponsor Pepsi, are using Twitter's Amplify advertising to debut four songs.
The album launch coincides with this week's Video Music Awards, where Grande will perform.
Grande and MTV will tweet links to the new songs, which will take people to a hub for listening to them. Pepsi will sponsor the tweets, paying to reach millions more people on the platform.
It's not the first time an artist or MTV turned to Twitter's Amplify program to move records.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in