MPA Levels Playing Field for Publishers' Tablet Data

Asks publishers to use specific metrics, language

The varying sets of rules determining how magazines can access their tablet subscribers’ information across different platforms—Apple has always been especially stingy with the statistics—has long irked publishers. But as publishers begin to obtain and release more of the data concerning the use of their tablet apps, advertisers have been similarly vexed by the lack of analogous information from magazine to magazine, many of which use completely different metrics and terms.