Mozilla Wants to Know if Snapchat and Other Platforms Are Stealing Ur Feelings

Its six-minute AR documentary explores the use of facial emotion recognition technology

After viewing Stealing Ur Feelings, people are prompted to smile at the camera in order to sign a petition Mozilla

Mozilla is using a six-minute augmented reality documentary to pressure Snapchat, Instagram and other companies that may be using facial emotion recognition technology. David Cohen is editor of Adweek's Social Pro Daily.