Mozilla Wants to Know if Snapchat and Other Platforms Are Stealing Ur Feelings

Its six-minute AR documentary explores the use of facial emotion recognition technology

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Mozilla is using a six-minute augmented reality documentary to pressure Snapchat, Instagram and other companies that may be using facial emotion recognition technology.

The nonprofit, which developed the Firefox web browser, said Stealing Ur Feelings is an attempt to reveal how this type of artificial intelligence “could be easily misused to profit off consumers, promote inequalities and even destabilize democracy.”

After viewing Stealing Ur Feelings, people are prompted to smile at the camera in order to sign a petition demanding that Snapchat reveal whether or not it is using the technology, the patent for which was approved in August 2018.


Stealing Ur Feelings has already screened at festivals and exhibits including the Tribeca Film Festival, the Open City Documentary Festival, the Camden International Film Festival and the Tate Modern, and it will screen at Tactical Tech’s Glass Room installation in San Francisco later this year.




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