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Mary Owusu got into the search marketing game right at its start in the early aughts.
Growing up, Owusu—now the vp and director of analytics and SEO at Syracuse, N.Y.-based digital and PR shop Mower—enjoyed figuring out how to fix broken electronics, leading her to believe she was destined to become an engineer. But when her college introduced a digital media arts program at the end of her freshman year, she changed course and ultimately earned a degree in digital media and an MBA in marketing.