Move Over Kardashians: Why Average Joes Are More Influential Than Celebrities on Social Media

While a social media star with 3 million subscribers may give more exposure to your brand, engagement driven by long-tail influencers are more likely to turn audiences into actual customers.

Who wouldn’t want Kim Kardashian and Kendall Jenner endorsing their product? The only problem is, you have to pay them more than $200,000 each for a single brand post.