Move Over Kardashians: Why Average Joes Are More Influential Than Celebrities on Social Media

While a social media star with 3 million subscribers may give more exposure to your brand, engagement driven by long-tail influencers are more likely to turn audiences into actual customers.

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Who wouldn’t want Kim Kardashian and Kendall Jenner endorsing their product? The only problem is, you have to pay them more than $200,000 each for a single brand post.

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