Mountain Dew Uses Twitter Ads to Promote Apology

Marketers chime in on if it's the pro move

Mountain Dew today purchased Promoted Tweets to push its apology for the highly controversial Tyler, The Creator video on Twitter. In a story that was broken by Adweek, the PepsiCo brand pulled its "Felicia the Goat" :60 spot on Wednesday morning due to a slew of accusations that the ad was either racist, misogynist or both.