Mountain Dew Uses Twitter Ads to Promote Apology

Marketers chime in on if it's the pro move

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Mountain Dew today purchased Promoted Tweets to push its apology for the highly controversial Tyler, The Creator video on Twitter. In a story that was broken by Adweek, the PepsiCo brand pulled its "Felicia the Goat" :60 spot on Wednesday morning due to a slew of accusations that the ad was either racist, misogynist or both.

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