We've already seen brands like Dunkin' Donuts and West Elm pull social media posts into ads, and now Mountain Dew wants in on the user-generated craze.
Earlier today, Mountain Dew announced it is bringing back Baja Blast, a tropical flavored drink, for a limited time. The soda brand is also launching Sangrita Blast, a citrus version of the drink. And to tease the launch, it's turning a cryptic social media campaign called Rogue Wave into paid media.
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