How Moms Interact With Businesses on Instagram (Study)
One out of four women in the U.S. over the age of 18 are mothers, and Instagram offered some ideas on how brands can use the Facebook-owned photo- and video-sharing network to reach those mothers.
One out of four female Instagram users in the U.S. over the age of 18 are mothers, and Instagram offered some ideas on how brands can use the Facebook-owned photo- and video-sharing network to reach those mothers.
Instagram found that 93 percent of moms access its network at least once per week, with 68 percent doing so daily, and:
- More than one-half of mothers on Instagram follow businesses.
- More than 56 percent said Instagram was a place to learn about products, and 78 percent said they take action from business’ posts on the network.
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