Mother’s Day posts by brands on Facebook and Instagram were down slightly in 2018 compared with the previous year, according to social marketing firm Unmetric.
Unmetric examined the most engaging Mother’s Day-related social posts by brands over the past six years, and it found that Facebook was the social network of choice, accounting for 52% of those posts.
Brands published an average of three Mother’s Day posts on Facebook during that time period, and 12 percent of those posts were promoted.
The hospitality industry led the way in posting about the holiday, followed by retail and retail chains.
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