Most Facebook Users Are Clueless About the Interest Lists in Their Ad Preferences Tools

A Pew Research Center survey pegged the number at 74 percent

51 percent of respondents were uncomfortable with the fact that their interest lists were created by Facebook SIphotography/iStock

Facebook provides some robust tools for its users to learn about why they are seeing the ads that are served to them via its platform. The trouble, according to a new survey from Pew Research Center, is that the majority of its users are clueless about the existence of those tools.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.