More Than a Third of Trump’s and Clinton’s Twitter Followers Are Reportedly Fake

Campaigns could waste money targeting bots

With roughly six weeks until the presidential election, a new report from ad-fraud detection company eZanga finds that both candidates have significant numbers of fake followers on Twitter. And as both Democratic nominee Hilary Clinton and Republican candidate Donald Trump pump more money into social media in the final weeks of the campaign, they may be wasting money in targeting those bots.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.