More Than Half of Marketers Say AI Is Not Meeting Their Needs

9 in 10 use it, but more than half find it lacking, new report finds

The vast majority of marketers are now using AI in some form. Getty Images

While nearly nine in 10 marketers say they have used artificial intelligence in some form to do their job better, a number of challenges still prevent them from tapping the technology’s full potential.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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