More Competition Means Fewer Shares All Around (Report)
While Facebook remains the dominant network for social sharing, shares are down across the board, with some networks taking a bigger hit than others.
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Sharing is one of the most meaningful actions a user can take on a social media site. In an analysis of the 1 million most shared articles from the first six months of this year, BuzzSumo and Fractl examined activity on the top social networks and offered insights into the most popular publishers on the web.
As has been the case for many years now, Facebook is the leader of the social network pack, capturing more than 90 percent of the 3 billion shares analyzed by BuzzSumo and Fractl.