More Advertisers Consider Joining Facebook Boycotts as UK Regulators Eye Big Tech

The proposed Digital Markets Unit would enforce a code of conduct on platforms

Another 26% of advertisers are likely to pull spend from platforms, according to the WFA. Photo Illustration: Trent Joaquin; Source: Getty Images

Nearly a third of major advertisers are considering pulling back ad spend on social platforms, according to research from the World Federation of Advertisers (WFA), which comes as U.K. regulators recommend that tech giants be reined in.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.