Months Removed From a Brand-Safety Boycott, YouTube Is Winning Over Top Advertisers Again

MediaRadar examined 24 Google Preferred channels

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Four months after more than 250 brands pulled their advertising from YouTube because ads were appearing next to extremist content, the site’s top-spending marketers are running video ads again, according to new research from ad-sales software firm MediaRadar.

MediaRadar tracked ads across the top 24 Google Preferred channels—those that make up the top 5 percent of top-performing clips—including The Ellen DeGeneres Show, Vice, Motor Trend and fashion and beauty vlogger Zoella.

While most marketers’ brand-safety concerns stemmed from user-generated videos that contained objectionable content, some big-name marketers also pulled ads from Google Preferred this spring, while agencies



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in