Four months after more than 250 brands pulled their advertising from YouTube because ads were appearing next to extremist content, the site’s top-spending marketers are running video ads again, according to new research from ad-sales software firm MediaRadar.
MediaRadar tracked ads across the top 24 Google Preferred channels—those that make up the top 5 percent of top-performing clips—including The Ellen DeGeneres Show, Vice, Motor Trend and fashion and beauty vlogger Zoella.
While most marketers’ brand-safety concerns stemmed from user-generated videos that contained objectionable content, some big-name marketers also pulled ads from Google Preferred this spring, while agencies
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