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Months Removed From a Brand-Safety Boycott, YouTube Is Winning Over Top Advertisers Again

MediaRadar examined 24 Google Preferred channels

More than 250 brands reportedly cut their YouTube spend earlier this year.Getty Images
By Lauren Johnson

August 2, 2017

Four months after more than 250 brands pulled their advertising from YouTube because ads were appearing next to extremist content, the site’s top-spending marketers are running video ads again, according to new research from ad-sales software firm MediaRadar.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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