B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time around. The Mondelez vp of global media and consumer engagement spoke with Adweek, giving us a peek behind the curtain of the machine that's been making 3-D cookies for passersby for the last five days.
"It's been a huge success," Bough said. "The line wait has been around two hours about the whole time we've been here."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in