MOJO Ad Promotes Its ‘YAYA’ Research
MOJO Ad is a professional, student-staffed agency within the University of Missouri School of Journalism, and to promote some of its latest research, it sent out a YAYA Utopia package. The direct mail package contained several components, ranging from a variety of inserts to a booklet, all sharing information about YAYA: the Youth and Young Adult Market.
Let Me Introduce Myself
In an insert roughly sized 4”x6”, MOJO Ad introduces itself and the “State of the YAYA” report.
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