Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Ooyala's Q2 Video Index Report, which was released today, found that 25 percent of online video activity happens on mobile devices—a spike of 400 percent compared to two years ago.
The Silicon Valley-based video publishing and analytics company tracked the behaviors of almost 150 million viewers from around the world, across billions of daily video events.
A few other key findings appear below.
- When it comes to watching mobile video, shorter is sweeter: 45 percent of mobile videos viewed were six minutes or less.