Mobile Shopping Is on the Rise, But Remains Split Between the Mobile Web and Apps

Consumers are more comfortable with mobile commerce

Consumers have clearly warmed to the idea of making transactions on their phones. Getty Images

Mobile’s influence on shopping behavior has been on the rise since the advent of the smartphone, but recent data indicates consumers are becoming more comfortable finalizing transactions on their phones.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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