A Third of All Revenue From Holiday Shopping in 2017 Came During Cyber Week

Salesforce data shows half of shoppers were done buying by Dec. 3

Consumers continue to shop more on mobile. Photo Illustration: Dianna McDougall; Source: Getty Images

The holidays are over—that is except for brands and retailers already looking ahead to this year’s holiday shopping season and trying to figure out what worked (and what didn’t) in 2017.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.