The Mobile Loyalty Program Formula: Reduce Friction, Collect Valuable Data

Brands can maximize retention and customer experience with seamless mobile touch points

Consumers view loyalty programs favorably and willingly enroll to receive rewards from their favorite brands. However, if the program is not easily accessible and intuitive, it will inevitably lead to a lag in member participation, rendering the program less effective. In fact, the average consumer belongs to 14.8 loyalty programs but is only active in 6.7

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