Mobile

Mobile Carriers Want to Use Location Data to Compete With Facebook and Google for Advertising Budgets

Telefónica, Verizon and FourSquare see benefits

Mobile carriers want to increase their use of location-based targeting.Getty Images
By Marty Swant

March 2, 2017

BARCELONA, Spain—Could mobile carriers band together to steal back advertising revenue from tech companies? It appears some telecoms are open to the idea of mobile network operators using their vast troves of data to create a new ecosystem for brands that want to reach users wherever they are.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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