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It seems counterintuitive that advertisers would be interested in anonymity-based platforms in an age of Facebook hypertargeting. But Vegas.com is the latest in a string of brands to bet on incognito platforms such as smartphone app Anomo.
When Anomo’s 300,000 users this week begin to post the hashtag #Vegas, a native-style ad will appear. “Traveling here is about having an experience you cannot get at home,” said Dustin Robertson, CMO at the Sin City bookings site.