8,400 Developers Bought Facebook Mobile App Install Ads In 2Q, Vs. 3,800 In 1Q
Facebook Chief Operating Officer Sheryl Sandberg said during the social network’s second-quarter earnings call last week that revenue from mobile application install ads continued to grow, and Product Manager Deborah Liu elaborated on that in an interview with Fast Company.
Facebook Chief Operating Officer Sheryl Sandberg said during the social network’s second-quarter earnings call last week that revenue from mobile application install ads continued to grow, and Product Manager Deborah Liu elaborated on that in an interview with Fast Company.
Liu told Fast Company some 8,400 developers purchased mobile app install ads during the second quarter of 2013, more than double the approximately 3,800 that did so during the first quarter.
Those ads drove 46 million app downloads in the second quarter, compared with 25 million in the previous period, Liu told Fast Company, adding:
Developers come to us and say, “This is exactly what we were looking for.”
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