Mobile Advertising Skyrocketed 111% Last Year

IAB report also reveals big growth for digital video

Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year. It marked the second consecutive year of dramatic mobile growth, after seeing a 149 percent year-over-year increase in 2011, according to the IAB.

A more mature ecosystem of mobile ad exchanges deserves at least some credit for the niche's continued explosion, said David Silverman, a partner at PricewaterhouseCoopers, which prepared the trade org's report. "They

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