Performance Marketing

New Mobile Ads Recommend Videos Based on the News You're Reading

Target is first to test this sliding player

By Lauren Johnson

April 28, 2015

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Recommended articles
You Might Like

7 Reasons Marketers Should Be Optimistic as Post-Pandemic Recovery Begins

By Matthew Tilley, Senior Director of Content Marketing, Valassis, a Vericast Business

Top 5 Takeaways From Google Marketing Livestream 2021

By Jerry Dischler

Your Guide to What the Savviest Shoppers Really Want

By Honey

The Future of the Media Industry Starts With Customer Experience

By Salesforce

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}