As more brand advertising moves to smartphones and tablets, mobile-ad shop Kargo has hired a CMO for the first time.
The New York-based company tapped Terri Walter, the former CMO of ad-tech company PubMatic. Walter has also worked at Razorfish and Microsoft and will oversee the day-to-day growth of Kargo.
While mobile is far from new for most big-brand advertisers, CEO Harry Kargman explained that growth over the last couple of years and new concerns about viewability and attribution made now the best time to hire a CMO.
"The challenge for us to date has been that we need to communicate to the world about this unique offering in a broader and more holistic way," Kargman said.
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