Mobile Ad Fraud Is Surging as Scammers Get Smarter, According to New Report

Rates have doubled in the past year

Growth in fraud isn’t likely to let up anytime soon, marketers and researchers say. Getty Images

Mobile ad fraud is in the midst of a period of rampant innovation.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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