Moat Partners With 24/7 Media With Hopes of Shaking Up Analytics

The startup will now be able to provide analytics to over 9,000 companies globally

As the confusing digital advertising landscape changes with each new day, Moat, a brand intelligence and analytics company, is trying to bring some clarity to move past the basic click metrics. 

The company, which recently enjoyed a $12 million Series B funding round, is announcing a partnership with 24/7 Media, WPP's marketing technology company, to provide brands and publishers with new metrics on specific levels of engagement and interaction on the Web. Specifically, brands and publishers using 24/7's ad server, Open AdStream, will be able to monitor viewable impressions, in-view time, interaction time, interaction rate, as well as hover rate, attention quality and time to scroll. 

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