As the 2019 baseball season winds down, the MLB is already thinking about 2020 by putting college students and machine learning to the task of improving fans’ online experiences.
Major League Baseball has teamed with creative software developer Adobe to offer dozens of business school students access to data on fan behavior as part of the software giant’s yearly analytics competition. For a chance at $60,000 in cash and prizes, the students will analyze the information, which includes stats like in-game purchases, web traffic and customer drop-off tallies, and distill it into recommendations for how the league can better expand its in-person stadium and retail experience to its digital properties.
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