Tweets on Baseballs Highlight MLB’s Social Initiatives for the 2020 World Series

The league's online reach even extends to Animal Crossing

baseball with a tweet on it
Fans who are lucky enough to have their tweets chosen will receive baseballs laser-engraved with their words. Major League Baseball/Twitter

Some of the baseballs used for batting practice leading up to the 2020 World Series will have more text on them than the usual signature from Major League Baseball commissioner Rob Manfred.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.