This MIT Ph.D. Optimizes Media for Alibaba and Beyond Meat

From studying the science of solar cells to applying data science at work

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.

At the end of her time at MIT, where she received a Ph.D. in material science and engineering, Olivia Hentz realized she wanted to pursue a career in a field that had a more immediate impact than research and chemistry. That’s when she discovered data science

“I came directly to Known from graduate school, where I studied defect migration in a novel solar cell material,” she said. “While the world of media and advertising was new to me when I joined Known, my time as a graduate student taught me how to think critically about complex problems, work independently and drive projects from ideation to conclusion.”

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This story first appeared in the Dec. 7, 2020, issue of Adweek magazine. Click here to subscribe.