A Complete Guide to Influencer Marketing

From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially.

Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially.

There is good reason to believe that influencer marketing is the fastest-growing marketing channel this year.

84% of marketers surveyed by eMarketer said they planned to launch an influencer campaign within 12 months.

We’re only halfway through 2016 and we’ve already seen three acquisitions in the space.

The Google trends graph for “influencer marketing” is a perfect hockey stick.

GoogleTrendsInfluencerMarketingData

As the market booms, hordes of companies are trying to catch the wave.

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