Minions, Is That a Banana in Your Pocket?

Minions look a bit like bananas themselves, so pairing the yellow animated characters from the Universal Studios movie with the highly recognizable Chiquita brand only makes sense. Then pairing the Chiquita stickers on bananas with mobile image recognition to gain sweepstakes opt-ins from consumers, ideally mothers of young children who are ripe for attending “Minions” in theaters while feeding their children the fruit, makes even more sense.