Millennials will soon have record-breaking purchasing power. A study by Crowdtap and Ipsos Media CT found that this generation is most influenced by user-generated content (UGC). The findings provide marketers with insights into millennials’ media habits and how to access them.
Millennials are spending five hours per day (30 percent of their media time) engaged with UGC. Not only do millennials trust UGC 50 percent more than any other media, they find it 35 percent more memorable. Seventy-one percent of millennials engage in social media activity, making social media the group’s preferred type of digital media and a trusted channel to deliver brand messages.