Millennials Trust User-Generated Content 50% More Than Traditional Media [INFOGRAPHIC]

Millennials spend five hours per day engaged with user-generated content and they remember it more than all other types of media. Social media is the group’s preferred type of digital media, making it a trusted channel to deliver brand messages.

Millennials will soon have record-breaking purchasing power. A study by Crowdtap and Ipsos Media CT found that this generation is most influenced by user-generated content (UGC). The findings provide marketers with insights into millennials’ media habits and how to access them.