Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Millennials will soon have record-breaking purchasing power. A study by Crowdtap and Ipsos Media CT found that this generation is most influenced by user-generated content (UGC). The findings provide marketers with insights into millennials’ media habits and how to access them.