Millennials Love Snapchat Because It’s Not Facebook

It's not an archive and It's not a family photo album, but Snapchat still lets millennials keep in touch with friends by sharing moments from their lives.

Snapchat seems to have become one of the most important apps in the social market. The announcement of a recent drive for venture capital funding could make it the third-most valuable VC backed company in the world. The value of Snapchat is being driven by the users, and Business Insider surveyed some of them to see why millennials love Snapchat.