Millennials Aren't Shopping on Social Media (Infographic)
Marketers and retailers may see social as the next frontier for commerce, but millennials are not interested.
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Marketers and retailers have been trying to push social commerce on social media users. Many see it as the next wave for social marketing, as it allows connection with customers, increased opportunities for conversion and instant purchases. However, millennials–whose buying power is expected to reach $200 billion by 2017–aren’t biting. An infographic from visual social intelligence and marketing firm GumGum examines how millennials use social sites.
Of the millennials surveyed by GumGum, 42 percent accessed Instagram more than five times per day, and 38 percent accessed Snapchat more than five times per day.