Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Last month, at Microsoft’s annual Build Developer Conference, the company showed off what happens when two voice assistants—its own Cortana and Amazon’s Alexa—talk to one another.
Cortana exec Megan Saunders asked Alexa, via an Amazon Echo, to order milk, and then had Alexa “wake” Cortana to view her schedule and send an email. Following this display of artificial intelligence foreplay, Alexa’s svp, Tom Taylor, using a Windows-based computer, asked Cortana to nudge Alexa to hail an Uber.
We

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in