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The Facebook platform is best known for social games, but another class of applications has been on the rise in the past couple years: integrations of Facebook features by large media and tech companies into their own properties. They are now among the largest applications on the platform.
Most notably, companies like Microsoft and Yahoo have been taking advantage of the platform’s authentication service (formerly known as Connect) to help users sign in to their other services using Facebook, and then sync the relevant Facebook user information to their service.