Microsoft Pitches New Content, Fields Technical Glitches

NewFronts includes major push around electronic dance music

The Microsoft Upfront played to buyers at a glitzy venue in Chelsea, featuring canapes, drinks and an eye-popping performance from burlesque circus Lucent Dossier on Monday afternoon. Sure, there were new show announcements. But the most memorable part of the event was perhaps when the A/V setup that dropped out near the end of the presentation. And then there was a a brief moment during which one of the acrobats dropped a flaming palm torch on the scaffolding high above the heads of the ad buyers.